'It has become ingrained in the consumer psyche as a company that prides itself on reliability, ease of use, speed of service, and high-quality customer service. 45% like a clear, well-designed website that provides a simple user experience.46% cite discounts and coupons as important – a good way of getting customers to add to cart and build brand connection.51% of customers choose a website based on previous positive experiences.When it comes to choosing a retailer 51% make the choice based o previous online shopping experience and 47% said access to detailed product information had a major impact on which retailer they shopped with. The third spot belongs to Target, Best Buy and eBay, all mentioned by less than 4% of those surveyed, according to a press release. More than half, 55%, of consumers ranked the e-commerce giant as being best, with Walmart landing in second as cited by 11% of U.S.

When it comes to online customer experience Amazon is way ahead of competitors, according to Conversity research data.

Amazon shopping sites